Fashion insights by Moda Database

How to Get Celebrities to Wear Your Product

Celebrity and Influencer Marketing is What You Need to Propel Your Brand to Stardom

With so many designers in the market, how can you make your brand seen? Persistence, strategy, and creativity are all key to skyrocketing your startup brand. If you want your fashion brand worn by top Hollywood celebs, follow these tried and tested tips!

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Best way to get products to celebrities is through their stylists

UGG took over the world for a few years and are recently making a comeback. Their initial popularity was built on a brand that had been around for 30 years, but gained Hollywood stardom through celebrity exposure. Oprah famously bought 350 pairs of UGGs for her audience before they were well-known. Megan Fox, Selena Gomez, Hilary Duff, and other celebrities are often seen sporting these iconic sheepskin boots and slippers in street photos. UGG CEO brilliantly managed this PR campaign by sending UGGs to celebrity stylists, who then put the shoes on the feet of top stars. This propelled UGG to mainstream success, and made the brand synonymous with winter boots. 

Want to take your brand to the world? Take it to celebrity stylists first!

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Establish Personal Relationship with Celebrity Stylists

Thanks to leading platforms like Moda Database, you can easily access up-to-date and accurate contact information of celebrity stylists, hair stylists and makeup artists. May it be discussing potential collaborations or sending samples, connect with stylists directly as the first step.

Hire Celebrity for an Endorsement

If your marketing budget permits, the most straightforward advertisement is hiring a celebrity to wear your products or endorse your brand. Beyoncé’s recent collaboration Adidas x Ivy Parker is an example of paid endorsement. Other partnerships could be more subtle, such as having celebrities wear your outfit in an IG post, or while being photographed by paparazzi. For business-related negotiations of this nature, reach out to the celebrity’s manager.

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Thoroughly Research The Celebrities’ Style

To stand out from everyone else who is also trying to get their attention, you have to find a way to connect with celebrities on a personal level. Put in effort to identify celebrities that actually align with your brand’s style and philosophy. Your brand campaign is most effective when it is targeted at celebrities who would actually like your product.

Make Celebrities Feel Special

Celebrities receive a sea of gifts. From personalized items, beautifully wrapped packages, to handwritten messages, brands need to be creative to get their products noticed. Heed the golden rule: timing is everything. Send your product at the right time so that it feels meaningful. Furthermore, it gives the recipient a specific reason and occasion to wear it. Time to add all the red carpet events, holidays, birthdays, and anniversaries to your calendar!

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Keep gifting (& Follow Up)

As eight-figure brand businesswoman Sarah Shaw, whose handbags have been seen in movies like Legally Blonde and Ocean’s 11, says of brand promotion: “Don’t take no for an answer”. The more products you send, the higher the possibility of celebrities wearing your brand. Sending multiple products to the same celebrities is common. Most importantly, remember to follow up after sending your product. This ensures that they have received the products – and gives you the chance to gently remind them to wear it.

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Mail Products to Management

Sending samples to management in magazines and other editorials is a proven channel. It increases the odds of your brand being featured on celebrities who appear on their pages and web presence. If management loves what you offered, they’ll put it on A-listers whom you may not have been able to reach otherwise. Contacting a magazines’ press office is also a stepping stone to catapult your brand.

Go Through Instagram (and Slide in DMs)

Celebrities love IG as much as we do. They follow both established fashion brands and up-and-coming designers that resonate with their style or image. Rihanna has even recruited music video models through Instagram. When young French Designer Alexendre Daillance got top rappers and eventually Rihanna to wear his hats through Instagram DMs, he was able to launch his brand Milliinsky globally. So curate your feed and don’t be shy to reach out!

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Hit The Repost Button

Photos of celebrities wearing your products have been published! Celebrate by sharing them proudly on all of your social media platforms. This is your chance to shine!

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