Marcus Francis, the Instagram sweetheart, is originally from Seattle, and he moved to Los Angeles in the 1990s. His passion for fashion, travel and Hollywood prompted him to convert his flair for hairstyling into a career. He worked in some of the reputed salons in New York City and West Hollywood after obtaining a degree in cosmetology. Marcus also assisted some famous photographers on Fashion Week Collections and Photo Shoots in Milan, New York and Paris. Known for his unique expertise for creating new styles, he has been the most sought after stylist in the fashion and entertainment industry. Francis's clientele comprises celebrities like Julianne Moore, Gwyneth Paltrow, Jared Leto, Jennifer Connelly, Shailene Woodley and Lizzy Caplan. He has partnered with leading photographers for editorial assignments for fashion magazines like Vogue, Vanity Fair, Harper's Bazaar, Elle, Glamour and L'Official. His clientele from the advertisement industry includes Fear of God, The Limited, Cartier and Neutrogena.

In the past, Marcus Francis has worked with celebrity makeup artists which include: Gaelle March.