{"id":330,"date":"2019-06-28T22:24:29","date_gmt":"2019-06-28T22:24:29","guid":{"rendered":"https:\/\/modadatabase.com\/blog\/?p=330"},"modified":"2019-06-28T22:24:31","modified_gmt":"2019-06-28T22:24:31","slug":"how-to-get-your-clothes-to-celebrities","status":"publish","type":"post","link":"https:\/\/modadatabase.com\/blog\/how-to-get-your-clothes-to-celebrities\/","title":{"rendered":"How to Get Your Clothes to Celebrities"},"content":{"rendered":"\n

As\nOscar de la Renta famously said, “Fashion is about dressing according\nto what\u2019s fashionable. Style is more about being yourself.” And no one\nknows how to merge the two like the celebrity stylist. There\nare different types of styling in the fashion world today; editorial styling,\nbrand consultancy, and the aforementioned celebrity styling.<\/p>\n\n\n\n

Made\nfamous in the last two decades from big names like Rachel Zoe, Kate Young, and\nSamantha McMillen; the world of celebrity styling isn\u2019t just about picking the\nperfect outfit and accessories. The trade has turned into high-powered machine with\nenough wheeling and dealing to make any agent want to take a nap! For designers and fashion houses that are new to the game, celebrity\nstylists can be the toughest to snag; but the most coveted because\nof the cultural influence and media reach of their clients.<\/p>\n\n\n\n

So,\nhow can you capture the attention of the ultimate styling unicorn? We have some\nsteps you can take to help you capture the ungettable get and hopefully get\nsome huge exposure.<\/p>\n\n\n\n

Have an impeccable lookbook<\/strong><\/p>\n\n\n\n

Lookbooks\nare professional, high-fashion catalogues, if you will, meant to show off\nvarious items and looks from you latest collection. But unlike catalogs,\nlookbooks don\u2019t come with pricing, sizing, descriptions or much written\ncontent. That information should be reserved for your line sheet. A lookbook\nshould be sleek enough to display on a coffee table and styled in a way that\nwill promote the absolute best \u201clooks\u201d your brand has to offer. Your lookbook\nshould have an engaging layout, which includes professional photography and\nlifestyle sections that showcase your looks in different environments.<\/p>\n\n\n\n

While\na printed, glassy lookbook is still a statement piece, many smaller businesses\ndon\u2019t have the resources to tackle the time and costs involved in a\nprofessional print job. Producing your lookbook in a digital format will cut down\non costs and provide you with ease of use when making changes every season. They\nare a fantastic way to showcase any designer or fashion line.  And as is the case with most marketing today; digital\nlookbooks should be easily transferable to your website and social media\nchannels.<\/p>\n\n\n\n

Regardless of the format or\ndesign you choose, having an impeccable lookbook available when pitching\ncelebrity stylists is an absolute must. Stylists are incredibly busy; so, in\norder to stand out from the many inquiries they receive, you need to capture their\nattention with engaging content.<\/p>\n\n\n\n

Do your homework<\/strong><\/p>\n\n\n\n

Although\nyou are in the fashion industry, pitching celebrity stylists is no different\nthan a public relations practitioner pitching a story to a journalist. The same\nrules apply. And one of the biggest mistakes you can make when you are pitching\nis not knowing your target audience. Sure, you know you want to get noticed by\na celebrity stylist, but do you know how different each one of them can be? <\/p>\n\n\n\n

Who\nwould be the most likely to choose your clothing? What type of style to do\nnormally dress their clients in? And for that matter, who are their clients?\nWhere is their base of operations? When is the best time to contact them? Why\nwould this stylist want to hear from you? You need to get down and dirty with\nthe research.<\/p>\n\n\n\n

Think\nof it like the 5 w\u2019s that should always appear in the opening paragraph of a\npress release. Who, what, where, when, and why? And while it can be time consuming\nto do this amount of research, your ROI will be worth it when you receive a\nresponse rather than dead air.<\/p>\n\n\n\n

So\nwhere can you do research? Start by stalking celebrity news sites, fashion\nblogs, and social media feeds. Most well-knowns stylists have a social media\npresence; which can resemble a digital lookbook of sorts. Get familiar with the\nstylists you want to target.<\/p>\n\n\n\n

You can also use a professional service to aide in your research. Moda Database<\/a> will provide you with access to celebrity stylist intelligence; including stylist contacts, and the brands and celebrities that they work with.<\/p>\n\n\n\n

Perfect your pictch<\/strong><\/p>\n\n\n\n

You\nhave your lookbook ready. You have a well-researched list of celebrity stylists\nthat you want to target. Now what? You need to develop and perfect your\npitch\u2014your personal promotion on why they should notice you and choose your\nclothes for their clients. You can have the fanciest lookbook in the world with\nall of the right contact information, but if you don\u2019t present well in your\npitch; those items will not help you as much as they could.<\/p>\n\n\n\n

A few years ago, I read an\nincredibly informative book about the art of pitching by Ron\nShapiro, founder of the Shapiro Negotiations\nInstitute<\/a> and a renowned negotiator. In the book, Perfecting Your\nPitch: How to Succeed in Business and In Life, By Finding Words That Work<\/em><\/strong>,<\/em> Shapiro shares some really well-learned insight into the art of\npitching. One part that stood out and rings true to our topic is that before\nyou pitch follow \u201cThe Three D\u2019s\u201d\u2013 draft, devil\u2019s advocate, and deliver\u201d.<\/p>\n\n\n\n

\u201cDraft\u201d is\nself-explanatory. Draft your pitch, write it down, type it up. What do you want\nto say and how do you want to say it? Use this phase to perfect your message.\nDraft, edit, and draft again. You will more than likely be doing your initial\npitch via email. So how will you catch their attention?<\/p>\n\n\n\n

\u201cDevi\u2019s\nadvocate\u201d involves another obtaining another opinion. Have someone, preferably\nwith an unbiased point of view, review your pitch and give an honest opinion. This\nis the reason why writers have editors. Sometimes you are so invested in your\nown content that you don\u2019t see your hand in-front of your face. Constructive\ncriticism is an important part of the process.<\/p>\n\n\n\n

\u201cDeliver\u201d\napplies more to in-person pitching. Practice your pitch out loud. Which is\nnever a bad idea on the chance you score an in-person meeting. How does it\nsound out loud? Are you comfortable with the content? <\/p>\n\n\n\n

In\naddition to the \u201cThree D\u2019s\u201d, I would also recommend some following tactics:<\/p>\n\n\n\n