{"id":1007,"date":"2021-08-16T10:00:00","date_gmt":"2021-08-16T10:00:00","guid":{"rendered":"https:\/\/modadatabase.com\/blog\/?p=1007"},"modified":"2021-06-25T15:01:21","modified_gmt":"2021-06-25T15:01:21","slug":"how-to-do-influencer-gifting-as-a-fashion-brand","status":"publish","type":"post","link":"https:\/\/modadatabase.com\/blog\/how-to-do-influencer-gifting-as-a-fashion-brand\/","title":{"rendered":"30 Ways to Nail Influencer Gifting in 2021"},"content":{"rendered":"\n

How Fashion Brands Double Down on Micro-Influencer Marketing During the Pandemic<\/strong><\/p>\n\n\n\n

The COVID-19 crisis made most fashion brands, startups included, reassess their marketing strategy to keep their businesses afloat. Thanks to a reported 20% increase in app and mobile usage<\/a>, influencer gifting, also known as \u2018product seeding,\u2019 was solidified as a marketing tool. As a result, influencers saw a rise in their engagement rates along with an opportunity to monetize their success. Brands, on the other hand, shifted to social media marketing and far more affordable barter collaborations. They currently prefer working with micro-influencers who are willing to promote a brand in exchange for gifted products.<\/a> Successful influencer brand endorsements convert to increased exposure and sales.<\/p>\n\n\n\n

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A post shared by lindsay jang (@lindsayjang)<\/a><\/p><\/div><\/blockquote>