Born in Augusta, Blair Fowler followed her sister Elle's footsteps and started releasing videos on YouTube. Currently, she handles two YouTube channels, one dealing with beauty blogging and the other specifically for Vlogs. She has exceeded 800,000 and 500,000 subscribers on both channels, respectively. Blair shares several websites with her sister. They have featured in several magazines and television shows and spoken about beauty and fashion. They have often been interviewed to share beauty tips and secrets. In 2011, Blair played a minor role in the film Prom. Both Blair and her sister had been nominated for the Teen Choice Award for Choice Web Star. Both the sisters released a book called Beneath the Glitter, which was distantly based on their lives, written by a Ghostwriter who was duly acknowledged at the end of the book. Both of them launched an online shoe and handbag line with a company named JustFab.

Who is Blair Fowler's hair stylist? Some of the hair stylists that Blair Fowler has worked with for red carpet or editorial shoots include: Travisean Haynes.